CRICKET TOTS 🏏 SPORTS FRANCHISE UK

From humble beginnings of just 3 classes on a Saturday morning, we quickly grew to running classes for about 100 children each week. Given such a positive and reassuring response, we could see that there was a clear demand for cricket classes for toddlers and preschoolers – and with a shared history of franchising in the children’s activities sector, it was the perfect next step for us!

As of June 2025, we have 9 franchisees in the UK and 1 in Barbados, with more in the pipeline for a launch later this year.

Alongside partnering with world-renowned cricket brand, Gray-Nicolls, we’re fully accredited members of the CAA (Children’s Activities Association), full members of the QFA (Quality Franchise Association), and in 2024 were crowned Family Business of the Year in the Club Hub awards.

The right person is key to running a successful Cricket tots franchise, but we’re not looking for brilliantly technical cricket coaches – we’re looking for people who love cricket, and who also share Steve’s natural rapport with children (because that’s something that can’t be taught – you either have it, or you don’t).

Being a team player is important, as is a ‘can-do’ attitude. And because you’ll be dealing with kids, you’ll need a healthy dollop of patience and a good sense of humour!

As for the business skills – obviously it helps if you have them, but it’s not a problem if you don’t because we’ll give you all the training you need.

Our initial franchise fee is £5,000, which gives you a clearly defined exclusive territory and includes everything you need to get your business off to a flying start, and payment plans are available.

There’s also an ongoing management fee of 8% each month, plus a marketing fee of 2% that goes towards any marketing initiatives, development of new collateral, etc. that the whole network can benefit from.

As with any business, how much you can earn largely depends on how many sessions you’re able to commit to each week, and how you decide to shape and grow your business, but our franchise prospectus includes a real-life example from one of our current franchisees.

As a Cricket tots franchisee you’ll have the flexibility to work around your other work or family commitments. We’ve several income streams, so you can shape your business in a way that suits you; and you can also employ coaches to help you run the sessions and expand into new areas.

We’ll give you comprehensive initial training and launch support in all areas of your business, along with follow-up field visits and practical evaluation from Head Office to ensure you’re comfortable and happy with how your classes are progressing.

The support doesn’t stop once you’re up and running – it’s ongoing, whenever you need it – and you’ll also have a dedicated Cricket tots mentor to help you with any financial queries, class ideas, or marketing requests. They’ll also help you set your goals, review your progress and strategies, and offer general support.

And if you’re not already a qualified cricket coach, we’ll sort that out for you as part of the onboarding process!