READING FAIRY FRANCHISE
Discover more about opportunities with this highly established childrenโs educational franchise
ABOUT

“Working in early years gave me the confidence to engage children in learning to read. I have been part of WOW for 6 years & love it. I get to be creative, think outside the box & fit my role in around my family.”
Kayleigh, Reading Fairy
Reading Fairy offers classes for babies, toddlers and pre-school children โ laying the foundation for learning to read and loving books for life. Created by experts, their hugely effective learning through play programme includes fun phonics, word games, sensory activities, storytelling, songs, rhymes, listening challenges and more! Reading Fairy is part of the WOW World Group โ the umbrella group for multiple franchises including Baby Sensory.
If you are looking for a business that enables you to meet your own aspirations and gives you that โjump out of bedโ feeling every day because you can make a difference to families in your local area then a franchise with the WOW World Group will be perfect for you.
Franchisee Case Study

Name:ย LUCY
Territory:ย SALISBURY
Start Date:ย JUNE 2022
Read Lucyโs story and discover how she went from a career as a lawyer to joining the team at WOW World Group. Find out the steps she took to franchising and her top tips and advice about buying a childrenโs education franchise business.
How did you come to make a final decision?
I spoke to my local Baby Sensory leader as I had attended her Baby Sensory classes with both my girls. I had a FaceTime chat with my Franchisor Kate and I travelled to watch a Reading Fairy session in Liphook.
How did you know that youโd found the right franchise opportunity?
Seeing the sheer volume of materials and planning which went into the classes was a big draw for me. I think mainly however itโs the ethos behind Reading Fairy, the instilling a love of reading into children from an early age and showing them how to escape into the magic of a good story is just beautiful.
I love reading with my daughters and seeing how they and all children can be totally engaged in a story is wonderful and I felt that if I could bring that magic into childrenโs lives then it would be the most rewarding job in the world!
How did you secure finance for the franchise?
Our family was extremely lucky to have been gifted part of my husbandโs inheritance early and we made a decision to invest the money into the business so that I could be more flexible and spend time with the girls whilst building the business.
I was perhaps a bit naive in that I expected to be making a profit from the word go but I have since been told by many that the first two years of a business are about reaching a break even point! In terms of advice I would say really do your research and donโt expect to make a profit for at least the first year. But remember the benefit of having your own business and the flexibility you need for your family is something you canโt put a price on!
What are your top tips for navigating the legal side of things?
Having legal experience this part was okay for me. I would certainly advise having legal advice or speaking to someone who knows contracts. The contract for my franchise was very clear and precise and any questions I raised were quickly answered by my franchisor. Make sure you understand everything in your contract before you sign.
What advice would you offer to anyone thinking about joining a franchise?
The support from WOW has been amazing. The IT systems the content of the lesson plans and quality of the props plus the social media is second to none so I absolutely recommend starting a franchise. I think dependent on the franchise you need to ascertain just what you get for the amount you are paying as I think with some franchises you get a lot less but with WoW I really think itโs worth the money.
It is sometimes lonely but we have a wonderful community who are so supportive and we have the opportunity to attend regular conferences to chat in person.
Things like tax, pensions, insurance etc are a big learning curve when starting a business so make sure you understand these.
The training was great and on Zoom so very flexible.
In terms of lifestyle there is an awful lot of work in starting your own business and probably a lot more than I was prepared for. Some days are really hard but the more Iโve become familiar with the programme and plans and the more I do classes the more I am relaxing into the role and loving it. I can take and collect my daughter from school every day and can attend most performances etc. Sickness is an issue as thereโs only me but Iโm extremely fortunate to have grandparents around who help out a lot with last minute childcare.
I can truly say that I am well on my way to 100% loving what I do and prior to Reading Fairy I dreamed of saying that and never thought it would become a reality. Iโm not sure where it will take me next but I know I am enjoying the ride and I love meeting and making a difference to childrenโs lives!

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